5 Marketing Trends Changes during COVID19

1. The ever-growing popularity of Share Story content

is a story you want to share in a short amount of time and disappear in 24 hours, as we see on social media. like Facebook or Instagram, which nowadays Most people are short on focus on one thing. And attention to information has changed all the time. This is

why content like Story is so popular. Because it’s so short, concise, and interesting that some people spend hours watching the Story.

And with the impact of the COVID-19 situation, most people have to stay at home. Can’t go to the market, walk the mall, or do some shopping like before Therefore, most people spend their free time mainly on social media, updating the stories that they do in their daily lives. And there are still many new businesses emerging. Some businesses

have come to use this Share Story in creating content, selling products, including various marketing trends because it is a channel that can help promote products. and reach the most consumers

There is also a “Stay Home” sticker, a new toy that Instagram has given to users during the COVID-19 situation to make users aware of social distancing. This sticker can be applied to its own Story, and a new Story will be collected with the name ‘Stay Home’. Lets you know what your friends are doing at home. It’s a fun idea that’s easy to play with.

2. High Possibility of Social Focusing on Specific Target Groups

Since Facebook and Instagram have dominated the social world for many years, but recently, there have been many new social media emerges. The trending feature that has overtaken the curve this year is inevitable, Tik Tok, which was launched in 2016 and is rapidly becoming popular among teenagers.

Due to the COVID-19 outbreak situation, social media users’ graph from January 1 to March 31, 2020 has seen a significant increase, especially Twitter, which made the biggest jump in the quarter. those platforms up to 47 million people compared to January 2563, an increase of 14% compared to the previous quarter, the graph Digital

2020 Global Digital Overview by WeAreSocial x Hootsuite is expected that this trend will remain for many years

3. Food. Delivery, which has grown exponentially,

“Delivery” is the first strategy that every brand and almost every store adopts. Because in addition to being able to solve the problem of closing branches in various departments or services that customers can only buy back home It also meets the

lifestyle of people in this era who like convenience as well. This is the reason why Food Delivery is becoming more and more popular in Thai society.

Until the outbreak of the COVID-19 virus, the government has issued measures to control the outbreak, with screening points to monitor the situation closely and continuously. by asking for cooperation for people to stay at home primarily Reduce the

activities that cause the combination of many people. in order not to spread the spread widely

from such measures causing the restaurant to not be able to provide service inside the store The only thing left is the service to buy food to take home. and deliver food to home only The restaurant business that offers food delivery service has an advantage. The number of orders for food has increased dramatically from what Google Trend and

the Bank of Thailand have estimated 2-3 times the graph. At the same time, more consumers are buying food to eat at home. Contrary to the opening hours, which normally Food Delivery will be open for service 24 hours, but when entering the

situation of the epidemic of the COVID-19 virus, we have to reduce the service time to 10.00 – 21.00 hrs.

Therefore, even after the COVID-19 situation has passed, we dare to assume that the 2020 marketing trend of “Food Delivery” is still a prosperous business. Not only solving problems during COVID-19, but also being the main way in business dimensions. Or

even the lifestyle of a new generation who wants to eat delicious food but does not waste time waiting. Living in the house to avoid pollution Or even disease.

4. Video Clip is going to rule the world.

Did you know that YouTube searches are second only to Google? This indicates how important it is to watch Video Cilp. As a result, Video Cilp content creation is the most popular nowadays. And more than making other types of content, whether it’s a short video like Tik Tok, Facebook, Instagram Story or a long video on Youtube, with video

content that is gaining popularity. Not only will it gain engagement, but it will also help customers remember brands and products better. According to a breadnbeyond report,

• 78% of consumers watch online videos weekly, and 55% admit that they watch daily.

• 72%. Consumers prefer to see information about goods and services through video more than any other form of content

• 95% of consumers remember the content in video.

• 81% of businesses use video as part of their marketing strategy

and due to the current situation with Covid-19, we all need to stay at home. Refrain from going out to meet people. abstain from outside life to reduce the risk of spreading the disease But having to self-isolate at home for several days can cause many people to feel stressed. and find tools to help relieve this stress. made during the past situation There is a trend of using one application that is popular.

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